Tequila continues to show resilience in a challenging spirits environment.
Recent Sip Source data shows tequila depletion volume up 2.5% during the latest three-month period through September, while Southern Glazer’s reports that much of the category’s recent growth is concentrated around the $20–$34.99 price range.
What this means for producers:
Know your expected U.S. shelf price before entering the market.
Freight, duties, importer costs, distributor margins and retailer margins can materially change where an imported product ultimately competes.
