Sparkling wine: Retail momentum, cautious imports

Sparkling wine’s September retail gains offer an encouraging signal. However, first-half imports—including Champagne—fell approximately 15% in value to $707.5 million and 10% in volume to 85.5 million liters. Retail growth and import contraction cover different periods and stages of the market.

Our suggested positioning: Connect the wine to holiday meals, gifting, celebrations, and restaurant service. Give buyers a specific reason to choose your label through its origin, style, price, and pairing potential.